Jay Kurtz President of KappaWest, Inc. has been involved in the preparation and facilitation of company Business Wargames for more than 15 years. In his programs, participants learn how to use the lessons from Sun Tzu, von Clausewitz, and other military thinkers to increase their corporate success. Jay has helped scores of companies to increase their strategic effectiveness and tactical efficiency using military concepts, principles and planning processes. Business Wargames have been conducted throughout the world to support strategic planning, to test new product launch plans, and to help develop bid strategies for major procurements. Typical topics include The Art of (Business) War, Competitive Intelligence and Tactics, and Planning to Win.
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Zuhair Suidan is the principal of a marketing, strategic planning and business development Consultancy. Prior to forming Suidan Associates, he enjoyed a successful 23-year career at IBM. Mr. Suidan has helped teams in many different corporate, industry, and competitive position settings to understand their markets, analyze opportunities, and develop distinctive, integrated and workable marketing strategies that are bought into throughout the organization. He uses a powerful, yet easy-touse strategic marketing planning process that demystifies the process and greatly increases the effectiveness and speed of visioning and objective setting. Mr. Suidan has presented numerous strategic marketing management workshops for companies such as Verizon Communications, Pitney Bowes, Thermo Electron, Programart, Hyperion Solutions and Perkin Elmer.
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